Cakefreak

by Daniela Villegas

When I started selling cakes on the side, I decided it was a great opportunity to practice my advertising and design skills. I created this simple logo/label for my baking business. Inspired by the phrase "control freak", Cakefreak is a brand of pass

When I started selling cakes on the side, I decided it was a great opportunity to practice my advertising and design skills. I created this simple logo/label for my baking business. Inspired by the phrase "control freak", Cakefreak is a brand of passion and detail.

These playful stickers were created for the boxes of my cakes. The idea was to create a sticker that, when revealed on the inside of a cake box, would gain attention and curiosity for the brand. As well as, if posted on social media, promote brand ex

These playful stickers were created for the boxes of my cakes. The idea was to create a sticker that, when revealed on the inside of a cake box, would gain attention and curiosity for the brand. As well as, if posted on social media, promote brand exclusivity, serving both as clickbait and motivation to find the source.

These playful stickers were created for the boxes of my cakes. The idea was to create a sticker that, when revealed on the inside of a cake box, would gain attention and curiosity for the brand. As well as, if posted on social media, promote brand ex

These playful stickers were created for the boxes of my cakes. The idea was to create a sticker that, when revealed on the inside of a cake box, would gain attention and curiosity for the brand. As well as, if posted on social media, promote brand exclusivity, serving both as clickbait and motivation to find the source.

These playful stickers were created for the boxes of my cakes. The idea was to create a sticker that, when revealed on the inside of a cake box, would gain attention and curiosity for the brand. As well as, if posted on social media, promote brand ex

These playful stickers were created for the boxes of my cakes. The idea was to create a sticker that, when revealed on the inside of a cake box, would gain attention and curiosity for the brand. As well as, if posted on social media, promote brand exclusivity, serving both as clickbait and motivation to find the source.

This was the initial idea mocked up with a different logo.

This was the initial idea mocked up with a different logo.

This was my first execution of that idea and photoshoot.

This was my first execution of that idea and photoshoot.

I am still working on perfecting my design print and deciding my brand image.

I am still working on perfecting my design print and deciding my brand image.

However, I am in love with this process and will keep this page updated. Here's another cake order I was proud of.

However, I am in love with this process and will keep this page updated. Here's another cake order I was proud of.