Cakefreak started as a side hustle and quickly became a personal project for exploring advertising and design. Inspired by the phrase “control freak,” the brand captures an obsession with detail and a quirky personality.

The logo and stickers I designed elevate the experience beyond the product itself. With minimalist yet bold visuals, they grab attention and spark conversation. Strategically placed, the stickers turn unboxing into a reveal moment, transforming an ordinary cake box into a symbol of exclusivity and curiosity.

This project showcases my ability to craft thoughtful designs that go beyond packaging—building buzz, fostering connection, and leaving a lasting impression that can turn into brand loyalty. As Cakefreak continues to grow, it remains a labor of love that reflects my passion for creative storytelling.