Art and Copy by Daniela Villegas and Maddie Otero advised by Willie Baronet

Spec's is a native and local Texas liquor store which has a cheeky four-eyed bunny character as it's mascot. This campaign aims to distinguish the store by its humorous brand personality, competing for brand loyalty and a memorable namesake.
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Inspired by vintage posters, paired with the cheesy lines, the campaign could broaden easily to fun social media animations, clever promotions, and merchandise sold to distributors of Spec's products.

Spec's is a native and local Texas liquor store which has a cheeky four-eyed bunny character as it's mascot. This campaign aims to distinguish the store by its humorous brand personality, competing for brand loyalty and a memorable namesake.

Inspired by vintage posters, paired with the cheesy lines, the campaign could broaden easily to fun social media animations, clever promotions, and merchandise sold to distributors of Spec's products.