Art and Copy by Daniela Villegas and Timothy Chae, advised by Mark Allens

Sriracha's ambiguous Eastern roots inspired this campaign which aims to market the sauce's greatest asset; its versatility. The campaign, "West, Meet East," creatively bridges the gap between East and West, highlighting Sriracha's ability to compleme
fries.png
]
popcorn.png
hotdog.png

Sriracha's ambiguous Eastern roots inspired this campaign which aims to market the sauce's greatest asset; its versatility. The campaign, "West, Meet East," creatively bridges the gap between East and West, highlighting Sriracha's ability to complement a wide range of dishes.

Awarded a Dallas ADDY Silver, Graphis International New Talent Silver, Young Ones Shortlist, and featured in print for the Ads of the World 2023.