Sriracha: West, meet East.
Art and Copy by Daniela Villegas and Timothy Chae, advised by Mark Allens
Sriracha's ambiguous Eastern roots inspired this campaign which aims to market the sauce's greatest asset; its versatility. The campaign, "West, Meet East," creatively bridges the gap between East and West, highlighting Sriracha's ability to complement a wide range of dishes.
Sriracha's ambiguous Eastern roots inspired this campaign which aims to market the sauce's greatest asset; its versatility. The campaign, "West, Meet East," creatively bridges the gap between East and West, highlighting Sriracha's ability to complement a wide range of dishes.
Sriracha's ambiguous Eastern roots inspired this campaign which aims to market the sauce's greatest asset; its versatility. The campaign, "West, Meet East," creatively bridges the gap between East and West, highlighting Sriracha's ability to complement a wide range of dishes.
Sriracha's ambiguous Eastern roots inspired this campaign which aims to market the sauce's greatest asset; its versatility. The campaign, "West, Meet East," creatively bridges the gap between East and West, highlighting Sriracha's ability to complement a wide range of dishes.
Sriracha's ambiguous Eastern roots inspired this campaign which aims to market the sauce's greatest asset; its versatility. The campaign, "West, Meet East," creatively bridges the gap between East and West, highlighting Sriracha's ability to complement a wide range of dishes.